Mushroom Group launches talent management division
Mushroom Group is doubling down on its management capabilities by officially launching its Mushroom Management division.
The business unit will sign artists directly, while incorporating existing management agencies within the group – Converge Management, Foreign Echo and Andy Kelly and its roster of artists.
Mushroom Management will be guided by Mushroom Group CEO Matt Gudinski and leverage the strength of the larger Mushroom Group.
Sarah Donelly, a longtime member of the Mushroom team, will take on the role of Managing Director.
Mushroom Management launches with a roster of artists, producers, musicians, songwriters and content creators including Tkay Maidza, Bliss n Eso, Rolling Blackouts CF, Mercy, The Living End, Fergus James , Skin On Skin, Something for Kate , Dom Littrich (aka Big Twisty), Konstantin Kersting and Scott Horscroft.
Gudinski said he was thrilled to finally reveal the collective.
“Nurturing and developing talent is the backbone of the entire Mushroom Group, so it’s a very natural evolution for us, and we’re very excited about it,” he said.
“The incredible team of people that make up Mushroom Management will provide an enhanced support structure and network to ensure our partners and managers can deliver the best possible service to the artists we represent.”
Donelly said she was thrilled to take on the role of Director of Mushroom Management.
“I’ve been with Mushroom Group for 14 years and look forward to bringing all of my industry experience to lead and support our incredible management team and extremely talented client list,” she said.
The group’s stable of managers includes Donelly, Barna Nemeth, Cara McDonald, Kirsty Kassabis, Marc Scarborough, Missy Scheinberg and Summer King. They will be joined by Johann Ponniah and Scott Armstrong of Converge Management, alongside Callum Wallace, Cameron McKinnon, Sasha Chifura, Andrea Delos Santos and Shelley Liu of Foreign Echo, and Andy Kelly.
Converge director and artist manager Scott Armstrong noted the huge benefits of the collaboration.
“I’m incredibly excited to see this new chapter begin for Mushroom Management and Converge to be part of this incredible group of managers and artists,” he said.
“As we continue to develop and nurture a collaborative approach and culture, I am confident that the benefits to our roster of artists and our team will be immeasurable.”